Decision Insights Inc. - An International Information Company

A Real-World Example
The Issue and Context

  • Client was negotiating with a "Counterparty" to form a Joint Venture.

  • Issue Analyzed:  The share of the Joint Venture the Client would own. 

    • Client wanted 60%.

    • Client feared the Counterparty would agree to only 45%.

  • At the Client, the decision on an acceptable value would be made by the CFO.  The CEO, who was not involved in the negotiation, would likely veto anything less than 50%.

  • At the Counterparty, there were three partners.  Two of the partners would need to be in agreement for the deal to proceed.  The deal was very important to these partners.

Data Collection

List of Stakeholders  

 Influence 

 Salience 

Position

Partner 1 at Counterparty

80

70

30%

Partner 2 at Counterparty 

100  

90

50%

Partner 3 at Counterparty 

25 

50

30%

Client CFO 

100

 30-40

 70%

Client Line Manager 

20

75

75%

Client’s Bank Advisor

40 

70

85%

 
Example Results
Base Assessment

The Base Assessment suggests that agreement will be reached after three rounds of negotiation at 50% Client ownership.

The partners at the Counterparty and the Client CFO are willing to reach a compromise in the third round.  The Client line manager is unhappy with the outcome.

Stakeholder

Round 1

Round 2

Round 3

Round 4

Partner 1 at Counterparty

30

59

50

50

Partner 2 at Counterparty

50

50

50

50

Partner 3 at Counterparty

30

46

59

50

Client CFO

70

65

50

50

Client Line Manager

75

75

75

75

Client’s Bank Advisor

85

85

85

85

Negotiation Opportunties Identified

The model indicates that the Client's Bank Advisor has more influence than he realizes with Partners 1 and 2 of the Counterparty.  (This influence may be the result of the importance attached to the deal by the Counterparty.)

In the third round, when the Client CFO believes that 50% is the best outcome available, the model indicates that the Advisor has the opportunity to intercede and persuade Partners 1 and 2 to accept a more favorable outcome (up to 75%).

The model indicates that Partner 3 is unlikely to move as far as 75%, but will not veto the result.

Had this Client not used the DII Model, it would own only 50% of the Joint Venture, not 75%!

 

 

   

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