Decision Insights, after years of extensive research, development, and experience, has formulated a set of proven algorithms that simulate the dynamics of behavior in the decision-making process. The powerful and widely respected theory of expected utility assumes that decision makers, be they individuals, businesses, or governments, always evaluate the costs and benefits associated with choices, and then act to obtain the greatest gain at the lowest possible risk.

Decision Insights begins by identifying and defining the issues surrounding any problem where two or more individuals or groups compete to influence issue outcomes. For example, an issue can be as broad as democratic reform in Russia or the pace of terrorist actions in the Middle East, or as focused as a legal case settlement, currency fluctuations in Mexico, financial or policy settlements in labor disputes.

Using the client’s knowledge and experience surrounding the issue, DII applies its proven algorithms and forecasts the issue outcome. In addition, if necessary, the DII system has the powerful capability of defining specific actions and strategies that could be implemented to yield a more desirable outcome in line with the Client's objectives.